Here's a 2010 ad for a Leica zoom lens. I think the company and the advertisement geniuses were very bold to just feature a full-page color swatch to promote their new product. Their previous ads featured nature photography and in a unique way, they stick to that theme. The zoom is so powerful, you can see nothing but a block of colored molecules, right? Har, we get the gag. Nonetheless, these ads are lovely and are a great use of simple color.
This series is somewhat reminiscent of the Glade campaign.
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