If rock and roll is noise pollution, are these visual contaminants? If sight is the most immediate of the senses, are these a swift strike to the peepers? Yes and yes, in the best ways possible.
Geared towards a trendy audience, Ray Ban uses these funky and loud print ads to lure in the youngsters. Catering to a hip lifestyle, ultra-colorful and busy ads were the way to create a fun mood. Going complimentary-heavy is a good strategy to achieve the attention-grab, but seeing these among similarly themed posters or behind a store display of highly-colored apparel tends to muddle the effect. Personally, I welcome the overload of visual stimuli, but seeing these highly-detailed illustrations as individual pieces gives them a higher artistic standard.
On a side note, it always makes me a bit sad when artists sell out and lend their talents to advertising. James Jean for Target? Ugh. Beautiful work mass produced and made unimportant. Imagine throwing away a James Jean illustration.. never! (Although, James Jean for Prada I can live with--at least it's still for art!) Anyway, here is a rundown of the artists who contributed work for this campaign and their multifaceted and very colorful portfolios:
Ames Bros
David Sossella
Matt W. Moore
Paul Reilly
Marta Cerda
Andreas Krapf
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